Success stories
Gold by Garn
Product
Technology
React, Node.js, Strapi
Garn Enterprise is a well-established gold manufacturing company specializing in high-quality gold jewelry products. The company wanted to modernize its operations by introducing an online platform that would streamline transactions for its B2B retail customers. Their goal was to replace traditional manual processes with a more efficient, user-friendly solution that could cater to both seasoned retailers and the next generation of tech-savvy users.
Challenge
Garn Enterprise came to us with a clear need: modernize their business operations and build a more efficient online system to replace their outdated manual processes. For years, they relied on the LINE app for communication and paper records to manage orders from retailers. As their business grew, this system became increasingly difficult to maintain, and they needed a solution that could scale with their expanding customer base.
The challenge wasn’t just about creating an e-commerce website—it was about building a platform that would serve a diverse range of customers. Garn Enterprise’s customer base consisted of both long-standing, traditional retailers and newer, tech-savvy buyers. The platform needed to be simple enough for senior users, while still offering the modern features and functionality expected by younger users.
Additionally, Garn Enterprise wanted to do more than just allow retailers to place orders online. They envisioned a complete digital ecosystem—one that would support the business with tools for customer engagement, such as a loyalty program to encourage repeat orders. Implementing this program in a way that would be valuable for retailers without complicating the user’s experience with presenting another layer of complexity.
On top of that, Garn Enterprise wanted to make the platform mobile-friendly. They needed an app that would be easy to use and visually appealing for retailers on the go. This meant developing a mobile experience that wasn’t just a smaller version of the website but a fully optimized solution for mobile users.
The timeline was tight, and the goal was clear: build a seamless, user-friendly platform that catered to both traditional and modern customers, while incorporating features like a loyalty program and mobile access. We had to deliver a solution that would modernize their operations, improve the user experience, and streamline the way Garn Enterprise did business.
Client's Problem
Garn Enterprise previously relied on manual methods—using the LINE app for communication and handwritten records to track orders. They needed to transition to an online ordering system without payment integration. Their vision for digital transformation involved a phased approach:
- Phase 1: Launching a basic e-commerce platform for B2B orders.
- Phase 2: Adding a loyalty program to reward retailers for their purchases.
- Phase 3: Enhancing the website’s design with modern features, including 360-degree product videos.
- Phase 4: Introducing a trade-in feature to allow customers to exchange old gold for new as part of a promotional campaign.
- Phase 5: Developing a multi-store system to improve inventory management and support personalized marketing campaigns
The Applied Technologies
To address these challenges, we applied the following technologies:
- ASP.Net MVC: Built the responsive, dynamic web application for the e-commerce platform.
- NopCommerce: Used for B2B transactions, offering a reliable and scalable e-commerce solution.
- React and Node.js: Revamped the website with modern technologies to improve performance and user experience.
- Strapi: Utilized as a content management system for efficient back-end data management.
Solution and Implementation
1. E-commerce Website
The first step was to launch a fully functional e-commerce platform using NopCommerce. This platform allows gold retailers to place orders online efficiently, streamlining the previous manual process. We ensured the website was easy to navigate, intuitive for users of all ages, and met the client’s tight deadline for delivery.
2. Loyalty Program
Phase 2 saw the successful implementation of a loyalty program that rewards retailers with points for every purchase. This feature was integrated seamlessly into the platform, providing a clear incentive for retailers to continue purchasing and engaging with Garn Enterprise online.
3. Website Revamp
(React, Node.js, Strapi)
We modernized the website with React on the frontend and Node.js for improved performance. The Strapi backend system was integrated for smooth content management. The redesign made the website faster, more responsive, and visually appealing, meeting the client’s goal of creating a modern, user-friendly platform.
4. Mobile App for Retailers
To meet the needs of retailers who wanted more accessibility, we developed a mobile app that allows them to place orders directly from their smartphones. The app was designed to be sleek, modern, and easy to use, offering a more intuitive experience compared to the original website. It’s now ready for launch, with the client excited about the improved user experience.
5. Multi-Store System (Phase 5)
Phase 5 involved developing a multi-store system to further enhance Garn Enterprise’s operations. This system includes three distinct stores: a Reserved Retailer Store, a Retailer Store, and a Wholesaler Store, each with its own dedicated admin panel for secure, isolated management. Additionally, three warehouse systems were developed to manage inventory across these stores. This system allows Garn Enterprise’s customers to easily access their respective stores, place orders, and manage their accounts. It also supports Garn Enterprise’s marketing team by enabling them to create personalized marketing campaigns and content for specific customer groups. This development has improved overall operational efficiency and user experience on the platform.
Project Timeline
- Phase 1 (E-commerce Platform): Launched on time as per client requirements.
- Phase 2 (Loyalty Program): Successfully completed and integrated.
- Phase 3 (Website Revamp): Completed in three months.
- Phase 4 (Mobile App): Mobile app completed and ready for launch.
- Phase 5 (Multi-Store System and warehouse): Completed and fully integrated into the platform.
Result
All three projects were delivered within the agreed-upon timeline, with the e-commerce platform, loyalty program, and website revamp meeting the client’s expectations. The platform now supports seamless online ordering for gold jewelry retailers, and the loyalty program has successfully incentivized further engagement. The redesigned website has enhanced user experience and functionality, while the mobile app will provide retailers with even greater accessibility and flexibility.
The client is satisfied with the results, and we continue to work on maintenance and future updates to ensure the platform stays current and responsive to market demands.
By partnering with Manao Software, Garn Enterprise has successfully modernized its operations, moving from a manual order system to a fully digital platform. The new e-commerce platform, loyalty program, website revamp, and mobile app have greatly improved the customer experience, streamlined operations, and positioned Garn Enterprise for future growth. We’re committed to supporting their ongoing success with regular updates and optimizations as their business evolves.
The Applied Technologies
